Other work

In 1999 Rai participated in a world tour called the Magnificent Five along with Aamir Khan, Rani Mukerji, Akshaye Khanna and Twinkle Khanna. In 2003 she became the first Indian actress to be a jury member at the Cannes Film Festival.
In 2004 she travelled all the way to Siachen Glacier, which at a height of 13000 ft is the highest battlefield in the world, to boost the morale of the jawans for a special New Year episode on the NDTV show, Jai Jawan. In 2005, she became a brand ambassador for Pulse Polio, a campaign established by the Government of India in 1994 to eradicate Polio in India.
In February 2005, Rai performed at the HELP! Telethon Concert to help raise money for the victims of 2004 tsunami earthquake in company with other Bollywood stars.
In 2006 she appeared at the closing ceremony of the 2006 Commonwealth Games in Melbourne, as part of a performance showcasing Indian art, on behalf of the 2010 Commonwealth Games, to be held in New Delhi. In 2008 she along with her family laid the foundation of a special school for underprivilged girls in the Daulatpur village in Uttar Pradesh.The school will be made by her family and is going to be named after her.
In Summer 2008, Rai joined her husband and father-in-law along with Preity Zinta and Ritesh Deshmukh, Shilpa Shetty on the Unforgettable World Tour. The first leg of the tour covered the USA, Canada, London, and Trinidad. The second leg of the tour will most likely happen by the end of this year 2008. Amitabh's company AB Corp Ltd. along with Wizcraft International Entertainment Pvt. Ltd are behind the concert